Explore our articles on sports trading, matched betting and betting market analysis. From football odds and horse racing strategies to market behaviour and identifying value, our articles examine the ideas, methods and research behind betting and trading.
- Who Decides the Odds in Sports Markets – The Bookmakers, Betfair Exchange or Punters?

- How to Assess Recent Football Form

- How to Win Money on Fixed Football Matches

- How to FIND VALUE in a Football Match For Betting or Trading

- [Solved] Betfair Trading: It is Possible to Find an Edge in an Efficient Market

- Why DOBBing is Theoretically a Value Trade

- How to Read Horse Racing Markets for Trading Part 4: How to Read and Use Form

- Dobbing Strategy using Statistics and Front Running Horses [Debunked]: Learn this Method Instead!

- Reading form for Trading Part 3 Video Trainer Betting Patterns

- The Racing Post’s Top Speed (TS) Ratings Fully Explained and Compared with Inform Racing’s Speed Ratings

- How to Read Horse Racing Markets for Trading Part 2: Exploiting Market Manipulation

- How to Read Horse Racing Markets – Part 1: The Market & the Reset

- 10 Form Criteria to Increase Your Chance to Win “Free Bet if Your Horse comes in Second” Offers

- Trading on Horse Racing Markets: The Truth about Technical Analysis

- Laying the Draw – Where is the Value?

- Dr Slicer’s Holy Grail Betfair Strategy – Debunked?

- How to Get 2 up Bookmaker Offers for FREE

- Matched Betting Mid-Week Racing – NO Gubbings

- Laying the Draw: An Alternative Method

- How the Draw Odds Change in Football Matches: Favourite versus Underdog

- Why Matched Bettors Should Be Dutching and NOT Laying

- How Correct Score Odds Change in Football Matches: Favourite versus Underdog

- Matched Bettors: Laying is a Mug’s Game

- Do Changes in the Odds on the Favourite Affect the Odds on the Second Favourite?

- What Type of Punter Do You Represent?

- How Current Score Odds Change in Football Matches: Closely Matched Teams

- How the Odds on the Draw Change in Football Matches: Closely Matched Teams

- The Golden Stage and the Grinding Stage

- Matched Betting Is Not Gambling
